PETA JANE BEAUTY
PETA JANE BEAUTY
Campaign
BRAND STRATEGY
SOCIAL CONTENT
RETENTION
5x
BLENDED ROAS
5000%
GROWTH
100m+
views
F
OVERVIEW
Founded by celebrity dancer and TV personality, Peta Murgatroyd, Peta Jane Beauty delivers award-winning self-tanners for a flawless glow, plus skincare essentials for healthy, radiant skin that looks and feels amazing.
As venture partners, DWNTWN invested in the brand, taking control of marketing, operations, and growth strategy. Leveraging tasteful creative, strategic campaigns, and operational excellence, DWNTWN transformed Peta Jane Beauty from a boutique brand into a beauty powerhouse.
We positioned the brand strategically, differentiating its products in the crowded beauty market. Our team produced high-level creative content, implemented a cohesive social strategy, and scaled efficiently through targeted digital advertising. We conducted in-depth competitive analysis of pricing, content, and ad strategies, alongside extensive research into industry trends, product seasonality, and consumer sentiment, empowering Peta Jane Beauty to stand out with confidence and clarity.
Founded by celebrity dancer and TV personality, Peta Murgatroyd, Peta Jane Beauty delivers award-winning self-tanners for a flawless glow, plus skincare essentials for healthy, radiant skin that looks and feels amazing.
As venture partners, DWNTWN invested in the brand, taking control of marketing, operations, and growth strategy. Leveraging tasteful creative, strategic campaigns, and operational excellence, DWNTWN transformed Peta Jane Beauty from a boutique brand into a beauty powerhouse.
We positioned the brand strategically, differentiating its products in the crowded beauty market. Our team produced high-level creative content, implemented a cohesive social strategy, and scaled efficiently through targeted digital advertising. We conducted in-depth competitive analysis of pricing, content, and ad strategies, alongside extensive research into industry trends, product seasonality, and consumer sentiment, empowering Peta Jane Beauty to stand out with confidence and clarity.
BRAND
We updated Peta Jane Beauty’s branding, creating a cohesive identity through a refreshed website, refined color palette, new typography, and elevated imagery. We positioned the brand for sustained growth, setting the stage for new product launches.
Drawing inspiration from the founder’s vision and personality, we crafted an aesthetic that elevated the brand’s perceived value. Our team then brought this vision to life through compelling copy, strategic content, and impactful commercial photo and video production across web, social, and product-launch campaigns.
We updated Peta Jane Beauty’s branding, creating a cohesive identity through a refreshed website, refined color palette, new typography, and elevated imagery. We positioned the brand for sustained growth, setting the stage for new product launches.
Drawing inspiration from the founder’s vision and personality, we crafted an aesthetic that elevated the brand’s perceived value. Our team then brought this vision to life through compelling copy, strategic content, and impactful commercial photo and video production across web, social, and product-launch campaigns.
SOCIAL & CONTeNT
Our team crafted compelling creative and persuasive sales copy for the website, branded video scripts, targeted ad campaigns, organic social content, and email marketing. Leveraging both branded and user-generated content, our organic social commerce strategy generated tens of millions of views, turning brand engagement into hundreds of thousands of loyal customers.
Our team crafted compelling creative and persuasive sales copy for the website, branded video scripts, targeted ad campaigns, organic social content, and email marketing. Leveraging both branded and user-generated content, our organic social commerce strategy generated tens of millions of views, turning brand engagement into hundreds of thousands of loyal customers.
ADVERTISING
Through rigorous analysis of hundreds of beauty ads, we developed a highly targeted, budget-efficient advertising strategy designed to scale efficiently and profitably. We developed our own system for producing quality ad creative at scale. We are able to produce over 50 unique creative assets per week at peak demand times, a mix of static ads, comprised of elevated images and unique designs, and video assets comprised of brand, founder, and creator content. This insures that we can continue to scale ad spend profitably.
Through rigorous analysis of hundreds of beauty ads, we developed a highly targeted, budget-efficient advertising strategy designed to scale efficiently and profitably. We developed our own system for producing quality ad creative at scale. We are able to produce over 50 unique creative assets per week at peak demand times, a mix of static ads, comprised of elevated images and unique designs, and video assets comprised of brand, founder, and creator content. This insures that we can continue to scale ad spend profitably.
