Location: NYC hybrid (3-4 days in studio) or US-remote (ET overlap)

About Peta Jane Beauty

Peta Jane Beauty delivers award-winning self-tanners and skincare essentials that create a natural-looking, confident glow— at home, year-round. Founded by pro dancer and TV personality Peta Murgatroyd, PJB pairs elevated creative with proven performance across DTC, Amazon, and social commerce.

The Role

Scale our influencer + affiliate revenue engine across TikTok Shop, Shopify Collabs, Meta/YouTube Shopping, and partner networks. You’ll build a high-velocity creator pipeline, negotiate smart deals (usage/whitelisting), script content that converts, and prove impact with airtight attribution. This is a hands-on operator role inside a performance-driven brand.

SCOPE of WORK

• Pipeline & Seeding at Scale

  • Source and qualify creators across tiers; manage a high-throughput pipeline from outreach → gifting → first post → renewal.

  • Run seeding programs with clear post-rate and content-yield targets; optimize lists by niche, creative style, and historical ROI.

• Affiliate Program Growth

  • Launch/own commission ladders and promo mechanics across Meta Partnerships, TikTok Shop, Shopify Collabs, YouTube Shopping, Amazon Influencer

  • Maintain clean tracking (UTMs, codes, storefronts), reconcile payouts, and report weekly attributable GMV.

• Creative Direction & Scripting

  • Write hooks, briefs, and talking points for creators and help script founder content.

  • Negotiate usage rights, whitelisting/Spark Ads, and exclusivity when justified by performance.

• Measurement & Optimization

  • Track GMV, CPA vs target, ROAS, post-rate from gifting, content pieces/week, time-to-first-post, renewal rate, halo to DTC/Amazon.

  • Identify underperformers quickly; deploy turnarounds (new briefs, new offers, different hooks, alternative creators).

• Cross-Functional Ops

  • Partner with Paid (to whitelist best creators, boost winners), Content (asset library & edits), CS (creator support), and Ops (inventory for seeding).

  • Run a weekly scorecard and test plan; present insights and next actions.

Qualifications

• 3+ years in influencer/affiliate roles with owned revenue targets.

• Proven wins on TikTok/IG/YouTube and social commerce (TikTok Shop, Amazon Influencer, Shopify Collabs).

• Contracting & negotiation chops (usage, whitelisting/partnerships, term, exclusivity).

• Strong writing for scripts/briefs; taste for premium beauty aesthetics.

• Analytical rigor; you live in dashboards and move fast on signals.

• Compliance savvy (FTC disclosures, platform policies).

Tools

Shopify, TikTok Shop, Influencer tools such as Euka/Aspire, GA4, Shopify Analytics, Triple Whale/Northbeam, Notion, Looker/Data Studio.

KPIs

• Attributable GMV by channel (TikTok Shop/Amazon/Collabs) and CPA vs target

• Creator output: posts/week, content pieces/week, % content approved for ads

• Seeding metrics: outreach volume, post-rate from gifting, time-to-first-post, renewal rate

• Deal quality: % with usage/whitelisting rights, cost per video/post, content library growth

• Halo impact: incremental lift to DTC/Amazon (as measured in weekly scorecard)

Compensation

Competitive base + performance bonus tied to attributable GMV/CPA and renewal rate; product stipend.

How to apply

Complete this application form and share 2–3 links to campaigns you ran, with your role, targets, results, and learnings.