Dance
& Co.
Dance
& Co.
Campaign
BRAND STRATEGY
SOCIAL CONTENT
RETENTION
Dance & Co is a subscription video-on-demand platform with instant access to hundreds of dance classes, workouts, and entertainment from champion & celebrity dancers.
35K
Hours
Watched
300+
Videos
1M+
Web & APP
Views
OVERVIEW
When the COVID pandemic halted tours, canceled live events, and shuttered dance studios worldwide, our clients, Dancing with the Stars champions Maks & Val Chmerkovskiy, came to us with a clear challenge:
How can we bring the excitement and joy of dance into people’s homes?
Enter Dance & Co.
From initial concept to brand development, app design, video production, and marketing, DWNTWN built an entirely new subscription-based video-on-demand platform. Within its first year, Dance & Co became profitable, proving the dance never stops, even when the world does.
When the COVID pandemic halted tours, canceled live events, and shuttered dance studios worldwide, our clients, Dancing with the Stars champions Maks & Val Chmerkovskiy, came to us with a clear challenge:
How can we bring the excitement and joy of dance into people’s homes?
Enter Dance & Co.
From initial concept to brand development, app design, video production, and marketing, DWNTWN built an entirely new subscription-based video-on-demand platform. Within its first year, Dance & Co became profitable, proving the dance never stops, even when the world does.
CONTENT & PRODUCTION
Utilizing the co-founders' extensive network in the dance world, we developed Dance & Co’s brand and visual identity with talent at the forefront. Creating an identity that focused on the star power while allowing the simplicity of the ampersand to stand as the brand mark.
We produced instructional content, fitness programs, exclusive interviews with top dancers and choreographers, electrifying full-length performances, and more.
Utilizing the co-founders' extensive network in the dance world, we developed Dance & Co’s brand and visual identity with talent at the forefront. Creating an identity that focused on the star power while allowing the simplicity of the ampersand to stand as the brand mark.
We produced instructional content, fitness programs, exclusive interviews with top dancers and choreographers, electrifying full-length performances, and more.
