New era
Caps
New era
Caps
Campaign
E-Commerce
SOCIAL CONTENT
Production
New Era Cap, founded in 1920, is the global leader in sports headwear and creator of the iconic 59FIFTY fitted baseball cap. New Era is the only brand with exclusive HEADWEAR RIGHTS TO MLB, NFL, NBA, AND NHL.
OVERVIEW
DWNTWN has been New Era’s trusted creative partner since 2020, fueling their rapid rise into nine-figure e-commerce territory.
What began as nimble productions for product drops swiftly expanded into leading full-scale campaigns, building streamlined creative systems, and managing high-performing teams—all while keeping the brand’s edge sharp, authentic, and unmistakably New Era.
DWNTWN has been New Era’s trusted creative partner since 2020, fueling their rapid rise into nine-figure e-commerce territory.
What began as nimble productions for product drops swiftly expanded into leading full-scale campaigns, building streamlined creative systems, and managing high-performing teams—all while keeping the brand’s edge sharp, authentic, and unmistakably New Era.
CAMPAIGN
New Era envisioned curated worlds for every product drop, and DWNTWN brought them to life. From creative ideation and strategy to full-scale production, we seamlessly became the brand’s go-to creative powerhouse. No matter the speed or scope, our tight-knit integration allowed us to adapt quickly, delivering at pace without ever sacrificing the authenticity of the New Era brand.
New Era envisioned curated worlds for every product drop, and DWNTWN brought them to life. From creative ideation and strategy to full-scale production, we seamlessly became the brand’s go-to creative powerhouse. No matter the speed or scope, our tight-knit integration allowed us to adapt quickly, delivering at pace without ever sacrificing the authenticity of the New Era brand.
Production Pipeline
As New Era’s ambitions grew, DWNTWN stepped up to not only scale their creative, but also handle the complex logistics—transforming their product drops from a few dozen in 2020 to nearly 300 in 2024. We shifted our focus to overseeing diverse teams of creatives, ensuring premium quality at every turn. Today, DWNTWN produced the majority of New Era’s product-only campaigns, and handles retouching for most of the images on neweracap.com.
As New Era’s ambitions grew, DWNTWN stepped up to not only scale their creative, but also handle the complex logistics—transforming their product drops from a few dozen in 2020 to nearly 300 in 2024. We shifted our focus to overseeing diverse teams of creatives, ensuring premium quality at every turn. Today, DWNTWN produced the majority of New Era’s product-only campaigns, and handles retouching for most of the images on neweracap.com.
ECOMMERCE
As the company has grown, one of their needs was a full scale system for ecomm assets. DWNTWN built, systemized, produced, and managed a process for ecomm including video resulting in thousands of assets for the website and ads.
ECOMMERCE
As New Era scaled, they needed a comprehensive system to manage their growing ecommerce asset demands. DWNTWN stepped in to build, streamline, and execute a full-scale production process, delivering thousands of high-quality photo and video assets optimized for web and digital advertising.
As New Era scaled, they needed a comprehensive system to manage their growing ecommerce asset demands. DWNTWN stepped in to build, streamline, and execute a full-scale production process, delivering thousands of high-quality photo and video assets optimized for web and digital advertising.
INfluencer Marketing
DWNTWN led New Era Cap's first ever creator campaigns from start to finish. We handled the selection, creative strategy, and campaign management for dozens of creators, generating millions of views and impressions for the brand that led to more sales.
DWNTWN led New Era Cap's first ever creator campaigns from start to finish. We handled the selection, creative strategy, and campaign management for dozens of creators, generating millions of views and impressions for the brand that led to more sales.
DESIGN
DWNTWN has led design across the board. Crafting logos, wrappers, campaign visuals, and complete internal design systems. For three consecutive years, we've created image ads to support their key sales initiatives, including Black Friday and Holiday campaigns, helping the brand stand out consistently year after year.
DWNTWN has led design across the board. Crafting logos, wrappers, campaign visuals, and complete internal design systems. For three consecutive years, we've created image ads to support their key sales initiatives, including Black Friday and Holiday campaigns, helping the brand stand out consistently year after year.
