Campaign
SOCIAL CONTENT
RETENTION
Brief introduction to Peta Jane Beauty. / Overview of the results achieved: from $20K/month in 2022 to $7M in annual revenue in 2024. / High-level summary of key strategies that drove this growth.
5x
ROAS
5000%
GROWTH
200K
CUSTOMERS
OVERVIEW
BRAND
We had to keep the name and logo, but we built a cohesive identity - website, color, imagery for the brand while implementing a healthy marketing mix that blends media buying, organic social media, and influencer partnerships. Setting up the Peta Jane Beauty brand for the future as a growing beauty business with new products coming to market. We conceptualized an aesthetic that reflected the founder’s vision and personality for both while elevating the perceived value of the brand. The ensuing copy and content stemmed from the creative strategy while producing commercial photo and video shoots for web, social, and new product launches.
TIKTOK AND UGC
Our team wrote creative and sales copy for the website, branded video scripts, advertising campaigns, organic social media, and email marketing. In addition to setting up social commerce, our organic strategy utilizing branded and user generated content led to 405,487 Instagram views in the first 90 days, and a 276% increase in reach. We analyzed hundreds of beauty ads and constructed a highly targeted and budget efficient low-season summer campaign with a ROAS of 9x.
ADVERTISING
We positioned the brand in a way that reflected the clients vision, but also differentiated its products in the beauty space. We produced high level content, paired it with a cohesive social strategy, and scaled with effective digital advertising. Analyzed competitors pricing model, content and ad strategy. Researched trends and seasonality of the product in order to better discern Peta Jane Beauty’s positioning to stand out in the competitive beauty market. Compiled extensive research to understand consumer sentiment.
